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the book midwife

the client

The Book Midwife is Mindy Gibbins-Klein. She founded a consulting company in 2002 to provide personal and professional development services to people desiring great changes in their lives. She found that a high proportion of her clients were authors wanting to publish their books, and a very high proportion of those hadn't achieved their goals. Mindy came to us to create an online brand, a logo and ultimately build her a site which would act as a selling tool for her services.

the requirement

With no initial web prescence, the requirements of this project were to start the web prescence from the ground upwards. A new logo and online brand were required, along with a website that would promote the services of The Book Midwife as well as help promote (and ultimately retail) selected books and sell places at training and mentoring events.

the maznet solution

Maznet initially produced a selection of suitable logos incorporating key colours and objects, such as books, pens, etc... as part of the branding exercise for The Book Midwife.

Once a logo was chosen, three site templates were created and shown to Mindy, who then made a decision as to which design she favoured the most, and which reflected her business ideals.


View other client websites in the Maznet corporate branding portfolio.

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