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The Raw Greek

the client

Greek Cypriot Gina Panayi returned from a journey of a lifetime around South East Asia in 2003 to begin a new well-being chapter in her life. Gina began this chapter by adopting a vegan diet which then evolved into a raw food diet. Since then she has not looked back and has written a raw food book called The Raw Greek and has since been involved in seminars, training and other events almost non-stop.

the requirement

The initial brief from Gina Panayi was very straightforward, Maznet was asked to design from scratch a new ecommerce site that would act as a platform to promote her new raw cook book to vegetarians, vegans and everyday people alike.

the maznet solution

The core idea was to give the site a modern fresh look that concentrated on the taste and health benefits of the food rather then just promote the book.

Maznet concentrated on making the ecommerce website clean and fresh yet very easy to use and navigate, while still staying true to the concept of healthy living. Maznet incorporated a PayPal purchase facility for book sales and made use of Flash for a dynamic header and navigation menu on the site.


Maznet have fulfilled all my expectations of what my ecommerce website should look like. They were very efficient and the results were very impressive. Even from afar, because I live in Greece, they were able to fully understand what it was that I wanted and deliver it quickly and satisfactorily.

Since went live I have seen an influx in sales of my book and I've been getting great feedback from everyone that visits.

Gina Panayi

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