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Search Engine Marketing
Will Search Engine Marketing get me new customers?
SEO, SEM, PPC
Internet Marketing and Search Engine Marketing
(SEM) are becoming increasingly important for companies which have an online web
presence. The more visible a website is in the Search Engines, the greater the potential
for reaching new customers.
Maznet can help you increase the visibility of your website by offering professional
Search Engine Marketing and Search Engine Optimisation (SEO).
Maznet will tailor Search Engine Marketing (SEM) to your business needs and BUDGET
so please contact us
to find out how we can help you achieve page
one positions in Google.
Search Engine Marketing Definitions
Some online marketing definitions are included below to help you understand some
of the Search Engine Marketing terminology.
SEM
SEM stands for Search Engine Marketing.
Please refer to the definition of Search Engine Marketing (SEM)
below.
Search Engine Marketing
Search Engine Marketing (SEM) refers to the various
search engine marketing methods which are used to position
a website on page one or two of the search engine results pages. (SERPs).
A successful Search Engine Marketing (SEM) campaign ensures that a company's website
can be more easily found by potential customers so the number of online enquiries
increases and good ROI is achieved (Return on Investment).
Search Engine Marketing (SEM) relies on ethical, white hat Search Engine
Optimisation (SEO) practices to improve a website's visibility for keywords
and phrases in the search engines.
Maznet specialises in
Search Engine Marketing Services so if you would like more details or customer
references then please contact
us and we can advise you on how best to proceed with advertising your company
and services online.
SEO
SEO is the acronym for Search Engine Optimisation or Search Engine
Optimization if spelt in the American way.
Please refer to the definition of Search Engine Optimisation
(SEO).
Search Engine Optimisation
Search Engine Optimisation (SEO) is the term used
to describe the marketing technique of preparing a website to improve its potential
of being ranked in the top organic results of a search engine for various keywords
or search terms. Search Engine Optimisation (SEO) is a component of "Online Advertising", "Web Marketing" and "Internet Marketing".
Search Engine Optimisation (SEO) focuses on various website attributes which
are important as they are all taken into consideration by the search engines algorithms
for finding the most relevant web page for a particular search term.
Website copy (text), page layout, navigational structure, META data and links are
important website attributes which need to be considered in Search Engine Optimisation
(SEO) and achieving good positions in the organic search engine results pages.
(SERPs)
Online Marketing
Online
Marketing is primarily based on using the internet for advertising and promotional
purposes. These marketing terms encompass different online marketing and advertising
methods which are used to promote companies online. Online marketing involves a
range of activities such as corporate branding, website design, creation of banner ads, e-mail marketing,
search engine optimisation (SEO), search engine marketing (SEM) and Pay-Per-Click (PPC).
Web Marketing
Web marketing uses the web for advertising and promotional purposes.
Different web marketing and advertising methods are used to advertise companies
online. Online marketing involves a range of activities which include website design,
creation of banner ads, e-mail marketing, search engine optimisation (SEO), search
engine marketing (SEM) and Pay-Per-Click (PPC).
Internet Marketing
Internet
marketing uses the internet for advertising and promoting a company online.
Internet marketing advertises goods and services of a company online. Internet marketing
involves a range of marketing activities which drive targeted traffic towards a
company's website. Internet Marketing often begins with corporate branding for new
businesses, website design, e-mail marketing, search engine marketing (SEM), search
engine optimisation (SEO), and Pay-Per-Click (PPC).
PPC
PPC stands for Pay Per Click and involves the purchasing of paid
listings in the sponsored results areas of the Search Engines.
e.g. Google Adwords
Some companies spend a large proportion of their marketing budgets on PPC. If PPC
is costing your company too much then we advise that you should divert some of your
PPC marketing budget into Search Engine Marketing.
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