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internet marketing and organic search marketing

Search Engine Marketing

Will Search Engine Marketing get me new customers?

SEO, SEM, PPC


Internet Marketing and Search Engine Marketing (SEM) are becoming increasingly important for companies which have an online web presence. The more visible a website is in the Search Engines, the greater the potential for reaching new customers.

Maznet can help you increase the visibility of your website by offering professional Search Engine Marketing and Search Engine Optimisation (SEO).

Maznet will tailor Search Engine Marketing (SEM) to your business needs and BUDGET so please contact us to find out how we can help you achieve page one positions in Google.

Search Engine Marketing Definitions

Some online marketing definitions are included below to help you understand some of the Search Engine Marketing terminology.

SEM

SEM stands for Search Engine Marketing.
Please refer to the definition of Search Engine Marketing (SEM) below.

Search Engine Marketing

Search Engine Marketing (SEM) refers to the various search engine marketing methods which are used to position a website on page one or two of the search engine results pages. (SERPs). A successful Search Engine Marketing (SEM) campaign ensures that a company's website can be more easily found by potential customers so the number of online enquiries increases and good ROI is achieved (Return on Investment).
Search Engine Marketing (SEM) relies on ethical, white hat Search Engine Optimisation (SEO) practices to improve a website's visibility for keywords and phrases in the search engines.


Maznet specialises in Search Engine Marketing Services so if you would like more details or customer references then please contact us and we can advise you on how best to proceed with advertising your company and services online.

SEO

SEO is the acronym for Search Engine Optimisation or Search Engine Optimization if spelt in the American way.
Please refer to the definition of Search Engine Optimisation (SEO).

Search Engine Optimisation

Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a website to improve its potential of being ranked in the top organic results of a search engine for various keywords or search terms. Search Engine Optimisation (SEO) is a component of "Online Advertising", "Web Marketing" and "Internet Marketing".

Search Engine Optimisation (SEO) focuses on various website attributes which are important as they are all taken into consideration by the search engines algorithms for finding the most relevant web page for a particular search term.
Website copy (text), page layout, navigational structure, META data and links are important website attributes which need to be considered in Search Engine Optimisation (SEO) and achieving good positions in the organic search engine results pages. (SERPs)

Online Marketing

Online Marketing is primarily based on using the internet for advertising and promotional purposes. These marketing terms encompass different online marketing and advertising methods which are used to promote companies online. Online marketing involves a range of activities such as corporate branding, website design, creation of banner ads, e-mail marketing, search engine optimisation (SEO), search engine marketing (SEM) and Pay-Per-Click (PPC).

Web Marketing

Web marketing uses the web for advertising and promotional purposes. Different web marketing and advertising methods are used to advertise companies online. Online marketing involves a range of activities which include website design, creation of banner ads, e-mail marketing, search engine optimisation (SEO), search engine marketing (SEM) and Pay-Per-Click (PPC).

Internet Marketing

Internet marketing uses the internet for advertising and promoting a company online.
Internet marketing advertises goods and services of a company online. Internet marketing involves a range of marketing activities which drive targeted traffic towards a company's website. Internet Marketing often begins with corporate branding for new businesses, website design, e-mail marketing, search engine marketing (SEM), search engine optimisation (SEO), and Pay-Per-Click (PPC).

PPC

PPC stands for Pay Per Click and involves the purchasing of paid listings in the sponsored results areas of the Search Engines.
e.g. Google Adwords
Some companies spend a large proportion of their marketing budgets on PPC. If PPC is costing your company too much then we advise that you should divert some of your PPC marketing budget into Search Engine Marketing.


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Search Engine Marketing Company London

Google UK Traffic

Search Engine Marketing London



FACT: Google UK drives approx. 75% of all UK internet traffic.

If you are not on page one of Google you will be losing potential customers.

Contact Maznet about Search Engine Marketing.

We can help you improve your website's visibility in the Search Engines.



Search Marketing





Search Engine Marketing Company

Contact Maznet to discuss an Internet Marketing Strategy, our Internet Marketing Services and the benefits of organic page one Google Listings.

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